Marketing operator · Glasgow

Marketing is the craft.
The multi-front life is the rest.

I lead growth at Real Property Scotland by day, build wealth through property at Mavreq by night, and ship AI tools for marketers at Marteko in between.

Field notes on marketing as a craft, building real assets alongside a real career, and compounding the boring inputs — for operators who’d rather build than be told how.

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Sundays · one email · no fluff

[ HERO PORTRAIT ]

WHERE I SPEND MY TIME

Three fronts. One operator.

BY DAY

Real Property Scotland

Head of Growth

Leading marketing, BD and acquisition across direct purchasing, auctions, agency, and the investor programme. Most days are paid media, brand, and systems.

BY NIGHT

Mavreq

Personal portfolio

My own holdings — quietly compounding into property and long-term assets. Long horizon, low volume of decisions, high conviction when I move.

IN BETWEEN

Marteko

AI tools for operators

AI workflows built from real friction inside the work — lead intelligence, outreach, listings, ops automation. Released for other operators doing the same job.

WRITING

Field notes from the work.

PAID MEDIA·8 min read

How we rebuilt our Google Ads in a weekend

Twelve campaigns, smart bidding from day one, broad match killed for eight weeks. The full rebuild, what worked, and the levers that moved fastest.

SYSTEMS·6 min read

Why we’re moving off Go High Level

A note on outgrowing your stack — what HubSpot solves that GHL can’t, and the deal logic that finally pushed the migration.

AI·9 min read

The Dream 100, rebuilt with AI

Thousands of Scottish companies, enriched and personalised at scale. The actual workflow — tools, prompts, and the parts that still need a human.

PERFORMANCE·7 min read

Training around an injury without losing strength

The substitutions that actually worked, and what tracking recovery taught me about operating at a high output without burning out.

View all writing →

BUILDING

Tools & systems.

The Operator’s Stack

soon

Every system, SOP and tool I use to run growth across a multi-arm group. The stack I’d hand a successor.

Marteko

private beta

AI workflows for outreach, lead intelligence, listings and ops. Currently testing in the field.

Inner Circle

2026

A small private group for operators who’d rather build together than alone. Details when it’s real.

WHAT I BELIEVE

A short list, mostly held strongly.

Most agencies are leaving 40% on the table because they’re scared of negative keywords.

Brand without performance is vanity. Performance without brand is a treadmill.

AI doesn’t replace operators. It makes the good ones impossibly hard to compete with.

Scotland is underrated as a place to build serious businesses. Lower noise, better people.

Field Notes.

One email. Sundays. What I’m building, what I’m reading, and what I’d do differently this week.

No spam, no upsells, unsubscribe in one click.

Marketing is the craft.The multi-front life is the rest.

Three fronts. One operator.

Field notes from the work.

Tools & systems.

A short list, mostly held strongly.

Marketing is the craft.
The multi-front life is the rest.